Concept
Sosolimited helped Samsung NEXT launch their new brand with a traveling interactive for CES and SXSW. The piece used entertaining trivia questions built around a call to solve the world’s biggest problems through innovation.
Concept
Sosolimited helped Samsung NEXT launch their new brand with a traveling interactive for CES and SXSW. The piece used entertaining trivia questions built around a call to solve the world’s biggest problems through innovation.
Process
The screen design compliments Samsung NEXT's visual identity, while animations and transitions invite interactivity. A social media feed was implemented to enable people from around the world to join in on the conversation.
Impact
The interactive activated Samsung NEXT’s event spaces at SXSW and CES, pulled people into the conversation, and put their new visual identity into action.
