Connecting digital natives to MCASD
The Museum of Contemporary Art San Diego (MCASD) is home to more than 4,700 works created since 1950, including an unprecedented collection of art by Southern California and Latinx artists. MCASD wanted to expand their audience and connect ethnically diverse Millennials to contemporary art on their own terms.
Working with Sosolimited, I lead the design development of MCASD React, a mobile platform that invites visitors to respond to artworks with their own images and text. Each artwork becomes home to a dynamic conversation, with its own content feed that grows as community members add their reactions.